This kind of story happened to the American newspaper – Hartford Courant, which is actually the oldest persistently released newspaper in America.

In september of 2008 the newspaper came out with a new design, in which the masthead was radically changed: instead of the traditional horizontal masthead, there was the vertical one. At that time the newspapers’ director of design Melanie Shaffer said that they also wanted to put a reference to online, which meant they wanted to use dot-com in their logo. Shaffer said that during that time the change seemed good and innovative.

Unfortunately the readers didn’t agree.

The readers’ disapproval made the newspaper carry out a quick poll, in which they wanted to know what kind of masthead the readers want. 95 percent demanded the horizontal masthead. They got what they wanted.

 

Tags: Design, Redesigns | Comment's RSS